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Working with Michelle Sullivan Communications, Canada's largest foodbank opted to incorporate a multimedia blog in the overall communications plan to promote its partnership with the CECD (Coalition énergie et construction durable), follow the evolution of the green project launched by the CECD and establish the CECD's notoriety. Incorporated YouTube, Dailymotion and Flickr visibility.

This campaign also included outreach to bloggers and Facebook community members interested in sustainable construction.

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Latest page update: made by michellesullivan , Apr 16 2009, 6:57 PM EDT (about this update About This Update michellesullivan Edited by michellesullivan

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