To celebrate Vancity’s 60th anniversary, and to support their advertising campaign (slogan: “You can change everything when you change your bank”),the company launched ChangeEverything.ca. Visitors can make a list of the changes they want to make (from small personal changes to big world-changing transformations), join other community members’ changes and blog about them. Twice honored by the prestigious Webby Awards, ChangeEverything.ca is recognized as the leading credit union innovation in social media.

ChangeEverything was created for Vancity by Social Signal. The initial site design was by TBWA. The site relaunched in 2008 with a new design from Currency Marketing and additional development work from Affinity Bridge.