Web 2.0 Examples in Canada - Recently Updated Pages

Consultants

NatBourre — Sat, 26 Dec 2009 14:53:31 CST

Euphonic Sound James Pew - Podcast, Music and Voice Over Recording, Social Media Consultant for Independent Musicians

Hill & Knowlton Digital

Client work
Blogs
- Brendan Hodgson, National Practice Leader, Digital Comms
- David Jones, VP, Digital Comms - Toronto
- Sharon Fernandes, Consultant, Digital Comms - Toronto
- Meghan Warby, Digital Specialist, Public Affairs - Toronto
- Boyd Neil, National Practice Leader, Corporate Comms
On Twitter

Thornley Fallis Communications

Client Work
Blogs
Podcasts
- Inside PR (Terry Fallis and David Jones)

GCI Canada -- Fine Print blog

LintBucket Media

Client work
Blogs
- Kate Trgovac, co-founder and President - Vancouver
- OneDegree.ca - online marketing blog published by LintBucket Media

Twist Image
Tris Hussey (writing, photography, social media consulting and strategy, community building)

Palette Public Relations

Martin Waxman, president

iStudio

Client work
Blogs
- iStudio Group Blog

w8nc.com(social media strategy, concepts, writing, photography, video production)

Social Media 404

Client work
Blogs
- Corporate
- CXMatters

On Twitter

@JohnSheridan
@PatrickMason
@SM404

Social Signal

Team
Client work
Blogs
- Social Signal
- Alexandra Samuel, CEO (personal | on Social Signal)
- Rob Cottingham, President (personal | on Social Signal)
On Twitter

Michelle Sullivan Communications

On Twitter

@msullivan

Jessica, Canwest Broadcasting

@tendermuffin

Fan History LLC

Marketing 4 Health Inc. (social media and healthcare)

Pfizer Canada

kci1 — Wed, 28 Oct 2009 11:48:29 CDT

Deployment of "Breathe" video as part of More Than Medication.ca Campaign (Eng/Fr)
Online Agency: Klick Communications Inc
Social Media Team: Christian Schoepke, Stas Zlobinski

Social media integration for sharing, implementation of sniffer technology to serve same content to traditional desktop and mobile browsers (iPhone, BlackBerry).

Wyeth Canada

kci1 — Wed, 28 Oct 2009 11:47:42 CDT

Materna Exercise Video Podcast as part of Materna.ca, Prenatal Exercise Campaign (Eng/Fr)
Agency: Klick Communications Inc
Social Media Team: Christian Schoepke

10 episodes.
iTunes link

Nissan Cube Canada

hitsamty — Fri, 16 Oct 2009 13:29:26 CDT

Nissan Cube Facebook Fan Page

http://www.facebook.com/home.php?ref=home#/pages/Nissan-cube-Canada/40479021412?ref=s

The Nissan Hypercube contest:
http://www.hypercube.ca/

The Cube Community on Twitter: http://twitter.com/cubecommunity

Nielsen Ratings and fan fiction

PurplePopple — Mon, 05 Oct 2009 15:02:12 CDT

On January 15, 2009, CSI had one of its highest rated episodes all season. On that day, people published 26 new pieces of fan fiction, the most stories posted on the same day as an episode had aired. On September 25, 2008, CSI had it third lowest ratings day all season and people posted zero new stories on that date.
Fan fiction is a really popular outlet for fan expression of interest in television shows. The stories are creative, explore plot lines in the show and, according to many fans, help market a series in a positive way. Fans often argue that their activities mirror larger interest in a show, and that producers should pay more attention to them and cater to their fannish interests as the example provided seems to demonstrate. Fan Fiction’s Predictive Value for Nielsen Ratings tests this fan theory and answers the question: Does the volume of fan fiction published in the period around when an episode airs correlate to Nielsen Ratings?
To answer this question, fan fiction daily posting stats were gathered for the one week period around television shows where fan fiction communities existed and Nielsen Ratings were available for that show. The fan fiction data was compiled from six archives: FanFiction.Net, fanfiktion.de, FanWorks.Org, FicWad, SkyHawke, and Freedom of Speech Fan Fiction. The Nielsen Ratings data included over 720 episodes representing thirty-nine shows. Once this data was compiled, it was analyzed using Pearson’s Correlation and linear regression.

The results confirmed what many fans already suspected: Levels of fan activity, specifically in terms of the production of fan fiction, mirrors interest specific episodes of television. Fan fiction can be used to predict Nielsen Ratings. The predictive value is strengthened in several cases when it is broken down by network, genre or specific television show. The best networks for predicting Nielsen Ratings are CBS, The CW, Disney, Fox and USA. Comedy, crime comedy, crime drama, medical comedy and sports drama are the best genres for predicting Nielsen Ratings. The strongest correlations for television shows for predicting Nielsen Ratings are Burn Notice, CSI, Eli Stone, Friday Night Lights, Gossip Girl, Grey’s Anatomy, Hannah Montana, Heroes, iCarly, Law and Order: Criminal Intent, Life, Prison Break, Psych, and Terminator: Sarah Connor Chronicles.

This information is potentially valuable to parties with a vested interest in a television show’s performance. By analyzing content patterns around periods with high volumes of fan fiction and high Nielsen Ratings, comparing that to periods of low posting volume and lower Nielsen Ratings, producers can make changes to maintain high interest amongst fans. Non-American television networks and advertisers can better predict how their shows will perform. This method of analysis can help organizations save money as it is cheaper to monitor and track than other analytic tools.

A copy of Fan Fiction’s Predictive Value for Nielsen Ratings can be found at http://www.fanhistory.com/FanFicNielsen.pdf . The appendix can be found at http://www.fanhistory.com/FanFicNielsenAppendix.pdf .

Industry Canada

bhodgson613 — Tue, 28 Jul 2009 09:28:03 CDT

Online consultation 2.0 and stakeholder outreach strategy

Québec: marché francophone

michellesullivan — Thu, 11 Jun 2009 10:21:49 CDT

Contribuez à ce wiki en y ajoutant des exemples de campagnes conçues pour le marché francophone à l'endroit désigné.

Si ce n'est pas déjà fait, veuillez lire le texte d'introduction.

Les libellés étant d'une importance particulière, veuillez svp suivre les instructions à cet égard

N'oubliez pas d'ajouter "francais" et "québec" à vos libellés, lorsque c'est pertinent.

Noter: Bien que ce wiki tente de regrouper l'ensemble des campagnes canadiennes, si vous souhaitez un contenu entièrement francophone, veuillez consulter la version québécoise de ce wiki, Québec RP: Web 2.0 et médias sociaux.

Voices.com

EricaStapleton — Mon, 08 Jun 2009 13:09:37 CDT

Voices.com is the technology and industry leading website that connects businesses with professional voice talents. Radio and television stations, advertising agencies and Fortune 500 companies rely upon the Voices.com marketplace to search for, audition and hire voice talents with the assistance of our innovative SurePay™ escrow service and our award-winning Web application.

Blogs: Vox Daily, The Biz, Ask the Voice Cat, Master VO, Buzz, Videos, Voice Over Times

Podcasts: Voice Over Experts, Vox Talk

Twitter: @VoicesDotCom, @VoiceOverTimes

Facebook: Voices.com Fan Page, The Voice Acting Hub

Canadian Cancer Society

PRworks — Mon, 08 Jun 2009 11:12:08 CDT

Thing-a-ma-boob

Waterfront Toronto

PRworks — Thu, 21 May 2009 10:43:06 CDT

Lower Don Lands Project

YouTube

War Child Canada

PRworks — Thu, 21 May 2009 10:34:45 CDT

Case Study

Help Child Soldiers Fight

Xtranormal

michellesullivan — Thu, 16 Apr 2009 18:34:42 CDT

Xtranormal is text-to-movie animation.

Michelle Sullivan Communications led the traditional and non-traditional media launch of this software using various social media tools:

Social media release English French
Twitter
Facebook
YouTube

Xtranormal (corporate) similarly launched its Mashface product using social media along with more traditional PR methods:

Social media release English French
Twitter
YouTube

Gymglish

michellesullivan — Thu, 16 Apr 2009 18:18:33 CDT

Through Quebec's first blogger outreach initiative launched by Michelle Sullivan Communications in the fall of 2006, France's A9 sought to promote its email-based language learning software Gymglish in a foreign market using traditional and non-traditional media relations.

Moisson Montreal

michellesullivan — Thu, 16 Apr 2009 17:57:10 CDT

Working with Michelle Sullivan Communications, Canada's largest foodbank opted to incorporate a multimedia blog in the overall communications plan to promote its partnership with the CECD (Coalition énergie et construction durable), follow the evolution of the green project launched by the CECD and establish the CECD's notoriety. Incorporated YouTube, Dailymotion and Flickr visibility.

This campaign also included outreach to bloggers and Facebook community members interested in sustainable construction.

Blog
YouTube
Dailymotion
Flickr

My Living Room! Radio Show

mylivingroom — Mon, 13 Apr 2009 20:12:47 CDT

My Living Room! Radio Show

The My Living Room! Radio Show is a fresh, new look at Indie music, film and the arts!

Produced and podcast by former television and radio producer, Cheryl Hoar from the comfort of her living room each month, the shows international audience gets to listen to the best in new, emerging and established Indie artists (primarily) from Canada and around the globe.

Her host blogs featured on the show site place an ongoing focus on the various alternative music and art platforms available to a ever-growing online audience and their accessability to them outside of the mainstream/ industry/corporate structure.

She also looks at the current issues that affect the choices we make in choosing our entertainment forums, the mode of listening to and supporting new Indie works and their creators and the new media technology that has affected and challenged our conventional views of the traditional vehicles of entertainment in the new era of the
'online technological creative artist.'

So sit back, relax and enjoy the sounds of My Living Room! on your own couch at home to experience the flip side of what the mainstream currently has on offer and as a real witness to the on-going evolution of music and the creative process!

My Living Room! Radio Show TV was launched in March 2009 as new show platform to highlight the fabulous guests, interviews and events that we have had the pleasure of covering over the past few years!

Check out our first segment on Canadian Music Week and our interviews with festival manager Paul Quigley and up and coming Canadian Indie soul-rockers, the Arkells and join us for updates on our show page/blog, Facebook and Twitter!

Canadian Social Media Examples

mylivingroom — Mon, 13 Apr 2009 17:15:36 CDT

Add your example to the list (click the arrow beside "All" in the sidebar navigation to see who's been added so far.

Click here for instructions on how to tag so everybody can find your great work.

The Leslieviller

Nolin — Mon, 13 Apr 2009 16:49:01 CDT

www.Leslieviller.com

The Leslieviller is a local community social network for the residents and businesses of the Leslieville community in downtown Toronto. Commercial and residential neighbours interact, discuss, plan, and socialize online. Groups include the Leslieville Book Club, Gardeners, Moms and Dads, Dogs, Runners, and more. Bloggers and forum posters write about food and drink, parenthood, local shopping, and other local hot topics.

Already, Leslievillers are starting to organize and plan community initiatives such as the Leslieville 125th Festival and a new Leslieville Farmer's Market using The Leslieviller as an online collaboration and marketing tool.

L'Oreal Canada

PRworks — Mon, 13 Apr 2009 16:07:34 CDT

L'Oreal

50th Anniversary

Non-Profit

PRworks — Mon, 13 Apr 2009 15:52:36 CDT

Link to all examples tagged non-profit

Bayer Canada

PRworks — Mon, 13 Apr 2009 15:37:41 CDT

Bayer Canada

Xarelto

Social Media Release

Social Media Release